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Philadelphia, Pa., July 22, 2003
Roche Diagnostics' Tiffany Olson Speaks About "Bringing
Healthcare Innovation to the Marketplace" at Women in Biotechnology
Meeting
At the Women in Biotechnology Meeting today at the University of
Pennsylvania School of Medicine, Tiffany Olson, Vice President of
Molecular Diagnostics, Roche Diagnostics Corporation, will speak
about "Bringing Healthcare Innovation to the Marketplace".
In her role at Roche Diagnostics, Olson is responsible for the
sales, marketing and support of Roche's Molecular Diagnostics product
in the United States, which includes a product portfolio that includes
use of PCR, a Nobel Prize winning technology and accounts for a
variety of diagnostics tests from HIV to women's health. She has
more than 20 years of experience in healthcare, including positions
at Baxter Health Care and Wallace Laboratories, and started her
own consulting company including a non-profit association in the
hearing health industry, which gives her a unique perspective about
the market.
The following are excerpts from her remarks:
"We're extremely fortunate to be working in the industry during
this incredibly dynamic and exciting period, which is, I believe,
only at the early stages of what is nothing less than a biotechnological
revolution
Throughout the late 1980s and 1990s polymerase chain
reaction (PCR) helped molecular pathology to evolve. PCR is the
enabling technology that is largely responsible for today's genetic
revolution
"
Roche will be celebrating the 20-year anniversary of PCR at the
American Association of Clinical Chemistry meeting this week. The
pioneering advancements in PCR, the world's leading nucleic acid
technology, have helped in the detection of viral diseases like
HIV, Hepatitis C, anthrax, and recently, SARS.
"In 1991 Roche purchased of all patents associated with PCR.
Recognizing the power of PCR, Roche's vision was to commercialize
this technology for a reliable (reproducible), convenient, easy-to-use
automation system. Bringing the technology out of research and into
clinical laboratories
"
Two major world health concerns are being addressed by Roche's
PCR technology. Just last week, Roche Diagnostics announced the
worldwide launch of a research product designed to detect the virus
that causes Severe Acute Respiratory Syndrome (SARS). The test was
developed in only eight weeks, the shortest development time ever
for a research product at Roche. It is based on Roche's patented
real-time polymerase chain reaction (PCR) technology, which is already
used worldwide in a wide variety of clinical and research applications.
In addition, Roche's TaqScreen West Nile Virus Test, currently
in clinical studies under an Investigational New Drug Application,
is the first North American nucleic acid blood screening system
introduced to fully automate specimen processing, amplification,
and detection, important features for testing sites trying to keep
up with increased screening requirements.
"In May, we released a new assay for clinical trials to detect
West Nile virus in donated blood. This was done in less than nine
months from the time the FDA first approached us with their desire
to keep the blood supply as safe as possible. Although mosquitoes
remain the most common means of transmission of these viruses, blood
transfusions and tissue donations can also transmit the disease.
I'm happy to say that the Roche Diagnostics' assay was the first
test able to positively screen out WNV in a sample of donated blood
thus preventing its transmission."
About Women in Biotechnology
Women in Biotechnology is a multidisciplinary business organization
that serves women by providing educational content, social interaction
for exchange of ideas and a networking forum. We organize meetings
around conventions relevant to our field, host regional gatherings
and offer other networking tools as well as educational resources
through our web site, www.womeninbiotechnology.com.
About Roche and the Roche Diagnostics Division
Headquartered in Basel, Switzerland, Roche is one of the world's
leading innovation-driven healthcare groups. Its core businesses
are pharmaceuticals and diagnostics. Roche is number one in the
global diagnostics market, the leading supplier of pharmaceuticals
for cancer and a leader in virology and transplantation. As a supplier
of products and services for the prevention, diagnosis and treatment
of disease, the Group contributes on a broad range of fronts to
improving people's health and quality of life. Roche employs roughly
62,000 people in 150 countries. The Group has alliances and research
and development agreements with numerous partners, including majority
ownership interests in Genentech and Chugai. Roche's Diagnostics
Division, the world leader in in-vitro diagnostics with a uniquely
broad product portfolio, supplies a wide array of innovative testing
products and services to researchers, physicians, patients, hospitals
and laboratories world-wide. For further information, please visit
our websites www.roche.com and
www.roche-diagnostics.com.
TaqScreen is a trademark of a member of the Roche Group.
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