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Indianapolis, Ind. September 24, 2003
Roche Diagnostics Launches New Web Site for Physician Information
and Services
Demonstrating its role as a global leader in actionable healthcare
information, Roche Diagnostics' Point of Care business recently
launched www.diavant.us, an
Internet portal designed to provide physicians with rapid access
to medical information, and to offer professional support for the
Roche Diagnostics' Point of Care product portfolio.
Sixty-two percent of physicians use the Internet daily and Roche
Diagnostics is leading the industry with quick and easy access to
near-patient testing and diagnosis information at one point of entry:
www.diavant.us. Diavant (pronounced
"di-ah-vant") contains information about Roche Point of
Care products, practice management reimbursement tips, diagnosis
and monitoring. The information is categorized and made available
exclusively to physicians who register with the site.
Categories of information:
Product Search - visitors simply click on the expertise
(cardiology, urology, etc.), disease, analyte or a specific product,
and the web page with the appropriate product information is located.
An interactive product demonstration details how the products are
to be used. In addition, the page provides a link to a "where
to buy" web page for easy access to the products.
Analytes - detailed information about analytes and their
corresponding tests are provided.
Diagnosis & Monitoring - written by physicians, this
section provides information about several diseases, including medical
background, prevention, diagnosis, and patient monitoring data about
those specific diseases.
Practice Management - offers information about the medical
and economic value of Point-of-Care Testing, and provides published
articles and information about US Medicare Reimbursement.
Events - identifies conferences and meetings where Roche
is demonstrating and exhibiting Point of Care products.
Support - provides product training modules through online
interactive animation or through CD-Roms that can be ordered ; technical
support; a Frequently Asked Question (FAQ) section; and reagent
and supply stock numbers for easy ordering that can be accessible
24 hours a day, seven days a week.
"Diavant.us is an effective platform and tool for the Point
of Care physician community," said Sunil Hazaray, Director
of Sales and Marketing, Roche Diagnostics Near Patient Testing.
"This web site provides a unique offering and is another example
of Roche's dedication to providing healthcare professionals with
solutions to make their jobs easier."
About Roche Diagnostics Near Patient Testing
Indianapolis-based Roche Near Patient Testing, a business area of
Roche Diagnostics, supplies products and systems for near patient
diagnostic testing in hospitals and outpatient settings.
About Roche and the Roche Diagnostics Division
Headquartered in Basel, Switzerland, Roche is one of the world's
leading innovation-driven healthcare groups. Its core businesses
are pharmaceuticals and diagnostics. Roche is number one in the
global diagnostics market, the leading supplier of pharmaceuticals
for cancer and a leader in virology and transplantation. As a supplier
of products and services for the prevention, diagnosis and treatment
of disease, the Group contributes on a broad range of fronts to
improving people's health and quality of life. Roche employs roughly
65,000 people in 150 countries. The Group has alliances and research
and development agreements with numerous partners, including majority
ownership interests in Genentech and Chugai. Roche's Diagnostics
Division, the world leader in in-vitro diagnostics with a uniquely
broad product portfolio, supplies a wide array of innovative testing
products and services to researchers, physicians, patients, hospitals
and laboratories world-wide. Roche Diagnostics' North American headquarters
are in Indianapolis, Indiana.For further information, please visit
our websites www.roche.com and
www.roche-diagnostics.com.
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